During Season 2, “Love After Lockup” Facebook groups and Reddit threads began to pop up organically, and it would regularly trend on Twitter during the episodes. In Nielsen’s Live + 3 ratings, both “Love After Lockup” and “Life After Lockup” draw more than a million viewers for almost every episode.īoth “Love” and “Life” have also become niche obsessions online. 1 among Black viewers in 2019 all of the sales demographics, rankings it still holds. The shows are also incredibly popular among Black viewers, and We’s Friday nights shot to No. In 2017, the year before “Love After Lockup” premiered, among viewers aged 18 to 49 and 25 to 54, We was 22nd on Fridays in primetime it’s now ranked third and fifth, respectively, in those demos. The franchise’s growth in Nielsen ratings has greatly improved We’s fortunes in its target demographics on Friday nights. “Life After Lockup” and “Love After Lockup” are now the two top-rated programs on the network they’ve been game-changers for We. Sharp said, “These are real people, real relationships.”Īnd soon there will be another addition to the franchise, Variety can exclusively reveal: “Love During Lockup,” which will show how these relationships start, is currently in production and will premiere on We in January. The idea was a natural - and one the audience revealed they wanted in their searches for information about how the couples were faring. Its 2019 spinoff, “ Life After Lockup,” follows couples who’ve gotten through the initial post-prison release, and are making a go of it. In its second season, with a new cast, the show grew even more. The first season of “Love After Lockup” premiered on Friday nights, and it grew weekly, despite the fact that there was almost no marketing behind the show.
“I actually do remember Matt telling me that early on,” Gellert recalled. “Not because they have to,” Sharp said with a laugh, “but because they’ve been sucked in by the show.” He reported those anecdotal findings to Lauren Gellert, We’s executive vice president of development and original programming - who also happens to be Sharp’s friend from the University of Vermont, with whom he’d then worked at VH1 in the ‘90s.
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